Hiring a Digital Marketing Agency? Watch for These 5 Warning Signs First
I’ve worked in digital marketing since 2004, and I’ve inherited plenty of clients from other agencies along the way. Some came to me happy and simply wanted a change or a different set of services, while others arrived frustrated and out of pocket. A few couldn’t gain access into their own Google accounts, and that […]
Benefits of Social Media Marketing: What Actually Drives Growth
Most business owners aren’t sure if they should be on social media. They can’t tell you if it actually works, or whether it’s worthwhile. That gap between showing up and seeing results is where most social strategies fall apart. The benefits of social media marketing are real, but they don’t come from posting for the […]
How to Create a Google Account With Your Existing Email Address
You do not need a Gmail address to use many Google services. You can create a Google Account with an existing business, Outlook, Yahoo or other personal email address. Your current address becomes the username you use to sign in. I often recommend this option to business owners who already use a professional company email. […]
How to Build a Digital Marketing Strategy in Melbourne That Pays for Itself in 90 Days
Most Melbourne businesses do not have a digital marketing strategy, they have a pile of tactics that accumulated over years. There is a website someone built in 2019, and a Facebook page nobody has touched since Easter. Somewhere a Google Ads account burns eight hundred dollars a month on unaudited keywords. That is not a […]
Pinterest Lead Generation in Australia: The Quiet Growth Engine You’re Ignoring
Most Australian SMEs are competing in the same crowded spaces — Instagram, Facebook ads and Google search. Meanwhile, Pinterest quietly drives high-intent traffic for brands that understand how to use it strategically. Pinterest lead generation is the process of using Pinterest’s search-driven platform to attract high-intent users and convert them into enquiries, email subscribers or […]
