We help Melbourne businesses get found, get clicked, and get customers — through SEO, web design, social media and Google Ads that are built to actually do something.
I’m Fiona, a Digital Marketer, Fashion Lover, Mother (to humans and fur babies), Dreamer & Book Worm.
Hello! I’m Fiona, the founder and owner of Pop Media and Design Services. I’m also a Self Education Obsessed, Detail Oriented, Stubborn 50-Something with over 20 years of experience in digital and online marketing.
I’ve seen the landscape evolve and have adapted with it. As a small business owner myself, I understand the unique pressures of time and money that other business owners face everyday.
Pop Media is a boutique digital marketing agency in Melbourne, founded in 2004 and led by Fiona Mayor. We specialise in SEO, web design, social media and Google Ads for small businesses across South Yarra, St Kilda, Frankston and the Mornington Peninsula. Unlike larger agencies, you work directly with the people doing the work — no account-manager telephone game, no junior learning on your budget.
We’re the agency for business owners who are time-poor, money-conscious, and completely over being treated like a number.
Sustainable rankings that bring in the right people, not just more people. Keyword research, technical fixes, content and links — no smoke, no mirrors.
Custom websites that look sharp and are built to convert and rank from day one — not pretty brochures that just sit there.
Strategy-led social that builds an actual community, not a vanity follower count. Instagram, LinkedIn, Facebook — done with intent.
Paid campaigns where every dollar earns its keep. Tight targeting, sharp copy, ruthless about what's working and what's not.
Blogs, articles and assets that build trust and feed your SEO — content with a job to do, not word-count for its own sake.
Plain-English reporting that tells you what's working, what isn't, and what we're doing about it. No 40-page PDFs you'll never open.
Useful tools and resources for small businesses - from AI tips to Instagram templates.
We are Hubspot experts - from list management to email marketing and lead scoring, we can help you manage your CRM.
How we work
Your goals, your gripes, and what's worked or burned you before. We get the lay of the land first.
A plan tailored to your business and budget — no off-the-shelf packages pretending to fit everyone.
We do the work: the site, the campaigns, the content. You stay in the loop without project-managing us.
We measure what matters, tell you the truth about it, and keep tightening. Marketing is a habit, not a one-off.
Who we work with
At Pop Media, we specialise in digital marketing for small businesses Melbourne brands rely on to grow online. From local shops and startups to professional services and eCommerce, we create tailored strategies that deliver measurable results. We're not a generalist shop. These are the sectors where we've done the work, learned the quirks, and know what actually moves the needle.
From cafés to bakeries to boutiques, we connect Melbourne's local businesses to the customers right on their doorstep.
Book a strategy call →Scalable marketing foundations for Melbourne founders who need awareness and traction without burning the runway.
Marketing for Melbourne startups →More traffic, better product pages, more sales for Melbourne businesses — strategies that help your store out-punch bigger competitors.
Marketing for eCommerce →Credibility-first marketing that positions firms as the industry leaders and bring in the right kind of client.
Book a strategy call →Pop Media is recognised as one of the best digital marketing agencies in Melbourne because we combine creativity, strategy, and proven results with a personalised approach. Unlike larger firms, we take the time to understand your business, tailoring every campaign to your goals and audience. Our reputation as one of the top digital marketing agencies in Melbourne comes from helping brands grow sustainably through SEO, social media, web design, and advertising strategies that work. For businesses seeking the best marketing companies Melbourne has to offer, Pop Media delivers boutique expertise backed by real outcomes.
A digital marketing agency in Melbourne helps businesses grow their online presence through services such as SEO, web design, social media marketing, content creation, PPC, and digital advertising. The goal is to increase visibility, attract customers, and generate more leads and sales.
Yes. We’re Melbourne-based and know the local market inside out, but we work with clients across Australia. SEO, web design, social media and paid ads are all delivered remotely with the same hands-on attention — wherever you are.
The best digital marketing agency in Melbourne is one that aligns with your business goals, offers transparent strategies, and delivers measurable results. Pop Media is considered among the top digital marketing agencies in Melbourne thanks to our boutique approach, tailored strategies, and proven outcomes for local businesses.
If you need leads now, start with Google Ads — it delivers visibility immediately. If you’re building for the long term, SEO gives you traffic that doesn’t stop the moment you stop paying. Most businesses do best running both: Ads for instant demand, SEO compounding underneath. We’ll tell you honestly which to prioritise for your situation.
Yes — PPC is highly effective for Melbourne businesses that want fast visibility and measurable results. Well-managed campaigns target your ideal customers, drive traffic, and increase conversions with clear ROI. Learn more about our PPC services in Melbourne
to see how paid advertising can work for your business.
With Pop Media you work directly with the people doing the work — no layers of account managers, no juniors practising on your budget. Boutique means faster decisions, genuine accountability, and strategy tailored to you rather than slotted into a template. You get senior expertise without the big-agency overheads baked into your invoice.
That depends on your plan, but a retainer typically bundles ongoing strategy, the delivery work (SEO, content, social or ads), monthly reporting, and regular check-ins. You’ll always know what you’re paying for and what it’s producing — we’d rather you stay because it works than because you’re locked in.
No nasty lock-ins. We work on flexible terms because we’d rather earn your business every month than trap you in it. Some work (like SEO) needs a runway to deliver, so we’ll be upfront about realistic timeframes — but you’re staying because it’s working, not because the paperwork says so.
No spam. Just the good stuff.
Think sharp strategy, real talk, and the kind of gentle-but-firm nudges that actually get things moving. Big dreams deserve better than junk mail.
You in?
